OWNED DISTRIBUTION
GROWTH MEMO – A NEW PERSPECTIVE ON GROWTH
OWNED DISTRIBUTION GROWTH MEMO – A NEW PERSPECTIVE ON GROWTH
ISSUE #3
We are going to break down one of the fastest-growing education businesses in the entrepreneurial space.
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You are most likely under-leveraging your business’s most valuable asset.
So what is the most valuable asset in your business?
If you said the customer list, you are 100% correct. Still, for some unknown reason, We rarely prioritize our owned media, which is a massive opportunity for Growth!
As most markets reach mass adoption online, building and leveraging your owned media has never been more essential. It’s your most valuable asset, and in this issue, we want to talk about leveraging that to drive Growth!
Plus, we are going to break down one of the fastest-growing education businesses in the entrepreneurial space.
Are you ready for Growth?
Let’s dive in…
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Owned Distribution & What’s Important
Owned distribution refers to the channels and platforms a company controls and uses to communicate with its audience. These include your company’s website, blog, email newsletter, social media accounts, and other digital properties.
What are the benefits of owned distribution channels:
#1. Control: By owning your own media channels, you have complete control over the messaging and branding that is shared with your audience. This allows you to maintain consistency and accuracy in the way your company is represented and can help you avoid potential miscommunications or misinterpretations.
#2. Audience Engagement: Owned media channels give you direct access to your audience, which can help you build deeper relationships with them and gather valuable feedback on your products or services.
#3. Cost-effectiveness: Owned media channels can be more cost-effective than paid media channels, as you have the ability to create and distribute content at little to no cost.
#4. Data and insights: By owning your own media channels, you can gather data on how your audience is engaging with your content and use it to make informed decisions about your marketing strategy.
#5. Brand building: Creating and distributing valuable content on owned media channels can help to build brand awareness, credibility and trust with your target audience.
So it was no surprise that 10,000 of them showed up at Beast Burger’s grand opening!
They broke the world record for most burgers ever sold on day one of launching a sit-down restaurant.
Mr. Beast and his team sold 6212 burgers with an average order value of $15, which is $93,180 on opening day sales!
Which is 3x the world record!
That is the power of distribution and why McDonald’s spends $1.6b on advertising to reach the same amount of people!
Talk about a business advantage.
If Mcdonald’s were my client, I would tell them to invest in as much owned distribution as humanly possible!
The opportunity for Growth in owning your owned distribution:
Here are 3 Things you can do right now to leverage your distribution:
#1. Open doors: You can use your audience to meet people. A great example of this is having a podcast and Inviting speakers on so you can grow your network.
#2. Audience Swap: You can work with other marketers or creators with similar audiences. Cross-promote to each other’s audiences, and both grow! Audience swaps work great for finding affiliate partners as well.
#3. Sell Access: That’s right! You can sell access to your audience in several ways, such as affiliate offers, Sponsorships and even direct takeovers.
The purpose of this newsletter is to let you know that you are most likely sitting on a super underutilized asset… Your customer list! But just like anything… With great power comes great responsibility!
So Cherisher customer list and always do what’s in the best interest of your customers! If you do, revenue will always follow!
So Cherisher customer list and always do what’s in the best interest of your customers! If you do, revenue will always follow!
The Breakdown
This week, we are breaking down StoryBrand.com
Story Brand was established in 2017 by its founder Donald Miller. Donald Miller is an American author, speaker, and entrepreneur known for his storytelling and entrepreneurial work. Donald has written several best-sellers such as Business Made Simple, Marketing Made Simple & Hero On A Mission, to name a few.
Hook: “Building a StoryBrand: Clarify Your Message So Customers Will Listen”
His books are a fan favourite with a whopping 7k+ (4.7 AVG.) reviews. He has other books with a similar fan fair. He uses his books at the top of his funnel to gain attention, Add value and over-deliver!
Promise & Benefits:
Clarify Your Message So Customers Engage
Without a clear message, customers will ignore you. When you clarify your message using the StoryBrand Framework, orders and revenue increase.
If you take the time to read his book, It will show you his 7-step process to outsell your competition and increase sales by having a clear message.
He does a great job of providing value in advance within his books. Most people at this point in his funnel have read at least one of his books or established trust with him in some other way.
Unique Selling Proposition
Learn the StoryBrand Framework at your own pace in the comfort of your home or office with the online StoryBrand Messaging Course.
Unique Mechanism
Story Brand Framework
It is based on the idea that a brand’s messaging should be simple, clear, and focused on how it can help the customer rather than on the product or service’s features.
Offer
He has multiple offers, from a wide range of workshops, certifications and digital courses.
His flagship product is “Business Made Simple.”
Your Subscription Gives You Access to:
All On-Demand Courses
Livestream Coaching Events
Actionable Playbooks and Templates
The Complete Six-Step Plan
$275/Y (For Induvidual)
or
$550/Y (Starting For Team)
Want to check out his growth funnel (Click Here)
Reflection
How are you currently positioning yourself in the market, and how can you improve your unique selling proposition?
FOR MARKETERS
WHO ARE READY
TO GROW.
Written By:
Zachary J. Radford
Editor & Copy Chief Of FunnelMemo.com
The Growth Bulletin is owned by Semrush. We’re dedicated to bringing you proven growth tactics and marketing strategies. Unless otherwise noted, this page’s content was written by either an employee or paid contractor of Semrush Inc.
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