If you’ve just been using ChatGPT to write faster, you’re missing out. It can act as your full-on marketing co-pilot and help you create and execute an effective marketing strategy to grow your business.

Here are 12 ways you can use ChatGPT in your marketing workflows.

1. Create a Go-to-Market Strategy

Whether you’re launching a new product, a feature, or an offer, ChatGPT can help you map out an entire go-to-market (GTM) strategy from scratch. You can use it to get clarity on positioning, messaging, distribution channels, and more.

ChatGPT can give structure to your GTM plan, ask guiding questions, and even suggest best practices based on your specific industry and target audience.

Example prompts:

“Create a go-to-market strategy for launching a new AI-powered writing assistant targeting content managers.”


“Help me outline a GTM plan for a productized SEO audit service for ecommerce brands.”


“Draft a 30-day product launch roadmap for a SaaS calendar scheduling tool.”

2. Build a Marketing Budget

Not sure how to allocate marketing spend? Why not ask ChatGPT?

It can help you create an effective budget based on your specific goals and available spend. Not only will it break down your spend by channel (e.g., SEO, events, etc.), but also suggest benchmarks (e.g., customer acquisition cost) to aim for.

It can also provide advice on avoiding common mistakes, such as overcommitting to individual channels.

Example prompts:

“Create a $5,000/month marketing budget for a SaaS startup focused on SEO, paid social, and email marketing.”


“Break down a $50,000 product launch budget across PR, content, and influencer marketing.”


“Suggest how to allocate a $10,000/month B2B marketing budget between brand awareness and lead generation.”

3. Brainstorm Campaign Ideas

You can use ChatGPT to spark your creativity and get ideas for new marketing campaigns. It can help you come up with multiple angles for any idea, and you can go back and forth with it until you find something that sounds right.

Once you’re set on an idea, ChatGPT can generate everything from the campaign name, ad copy, distribution channels, and more.

From there, ChatGPT can suggest an approach that can help you differentiate from your competition.

Example prompts:

“Give me 5 creative campaign ideas for promoting a meal planning app to busy parents.”


“What are some campaign themes we can use for Black Friday if we’re a sustainable fashion brand?”


“Brainstorm launch campaign angles for a new community feature in a productivity app.”

Tip: The more information you give it about your brand and audience, the better the results.

4. Analyze Competitors

Keeping an eye on what competitors are doing is a necessity for succeeding in the market. ChatGPT can help you structure and speed up the process.

You can use it to analyze competitors’ messaging and positioning, unique value proposition, content themes, and more.

From there, ChatGPT can suggest an approach that can help you differentiate from your competition.

Example prompts:

“Create a go-to-market strategy for launching a new AI-powered writing assistant targeting content managers.”


“Help me outline a GTM plan for a productized SEO audit service for ecommerce brands.”


“Draft a 30-day product launch roadmap for a SaaS calendar scheduling tool.”

Tip: Use Semrush to identify competitors and their acquisition strategies.

5. Prepare a SWOT Analysis

A SWOT analysis aims to identify your business’s strengths, weaknesses, opportunities, and threats. It can help you make the right strategic decisions, manage risks, and identify your competitive advantage.

A SWOT analysis can be especially useful if you’re launching a new product, considering a shift in your positioning, or refocusing your marketing efforts.

ChatGPT can help you generate a SWOT analysis in seconds. All you need to do is describe your business.

Example prompts:

“Create a SWOT analysis for a growing B2B SaaS company that offers AI-powered customer support tools.”


“What are the weaknesses and threats for an ecommerce business that relies mostly on organic Instagram traffic?”


“Compare the strengths, weaknesses, opportunities, and threats between our product and products of [competitor 1], [competitor 2], and [competitor 3].”

6. Perform Market Research

ChatGPT can act as your market research assistant by summarizing industry trends and market reports, analyzing datasets, and extracting insights.

You can even provide it with customer interview transcripts and reviews, and have it extract pain points, recurring problems and complaints, unmet needs, and more.

ChatGPT can then analyze all of this data and provide recommendations for how your business can adapt to succeed in the market.

Example prompts:

“Summarize the key trends from this marketing report.”


“What are 5 challenges small law firms face when it comes to digital marketing?”


“Create a survey for small business owners on their biggest challenges with email marketing.”

Tip: Instantly reveal your market’s landscape with Semrush’s Market Explorer tool.

7. Create Buyer Personas

ChatGPT can help you create detailed buyer personas so that you have a better idea of how to market your product to your target audience.

You can create a basic buyer persona by simply giving ChatGPT some information on who your target customers are.

Or go deeper and share any research data you have (customer interview transcripts, survey results, etc.) so that it can create highly detailed, data-driven buyer personas for your business.

Example prompts:

“Create a buyer persona for a mid-level marketer at a B2B SaaS company evaluating analytics tools.”


“What objections would a small business owner have about switching to our online booking platform?”


“Describe a day-in-the-life of a head of operations at a logistics startup.”

Tip: Use Semrush to identify competitors and their acquisition strategies.

8. Generate Copy for Social Media, Emails, and Ads

You can use ChatGPT to get rid of writer’s block and quickly generate copy for a variety of marketing channels and campaigns. It can generate captions for your social media posts, draft emails, and create ad copy.

You can even feed it your brand guidelines to ensure all the copy it generates fits your brand’s tone and voice. Or give it examples of copy you like and ask it to emulate the style.

Example prompts:

“Write 3 versions of a LinkedIn post promoting our new SEO tool. Keep it professional and benefit-focused.”


“Give me 5 email subject lines to promote our summer sale. Make them casual and fun.”


“Write 4 ad headline variations for a Facebook campaign promoting a freelancer marketplace.”

Tip: Use Semrush to identify competitors and their acquisition strategies.

9. Draft Email Sequences

Apart from generating copy for individual emails, you can ask ChatGPT to plan and create entire email sequences.

For example, it can create an onboarding email sequence for your SaaS product. Or a 3-email abandoned cart sequence for an ecommerce business. All while matching your brand’s voice and using language that appeals to your target audience.

Example prompts:

“Write a 5-part onboarding email sequence for users of our time-tracking app. Each email should be brief and focus on one key benefit.”


“Draft a re-engagement sequence for users who haven’t logged in for 30 days. Keep the tone warm but direct.”


“Create a 3-email sequence to nurture new leads from a downloadable ebook on conversion optimization.”

Tip: Use Semrush to identify competitors and their acquisition strategies.

10. Identify Content Gaps

ChatGPT can analyze your competitors’ content and help you uncover gaps in your content strategy. For example, you can use it to identify topics multiple competing websites have covered, but yours hasn’t.

Or analyze the top-ranking pages in the search results and identify information or angles they haven’t covered so that you can create a more comprehensive piece of content and have a better chance of ranking.

Example prompts:

“Compare our blog topics to this list of competitor blog titles and identify content gaps.”


“What supporting blog post topics can we create around ’email marketing strategy for SaaS’?”


“What FAQ questions should we answer on our pricing page to reduce friction?”

Tip: Use Semrush to identify competitors and their acquisition strategies.

11. Draft and Repurpose Content

ChatGPT can give you the first draft for your next blog post, landing page, or case study. You can then tweak the draft to your liking, either manually or with ChatGPT’s help.

From here, you can then also use ChatGPT to repurpose the content. For example, it can help turn your blog post into a LinkedIn post, an X thread, or an email newsletter.

Example prompts:

“Write a first draft of a 1,000-word blog post titled ‘Why AI Won’t Replace Great Marketers.'”


“Turn this blog post into a 5-part X thread with a casual tone.”


“Summarize this case study into a punchy 200-word customer story for our homepage.”

Tip: Use Semrush to identify competitors and their acquisition strategies.

12. Optimize Content for Search Engines

Getting SEO basics right isn’t complicated, but it takes time. ChatGPT can speed up the process considerably.

You can use it to generate meta titles and descriptions, insert keywords into your content, or find internal linking opportunities. Example prompts:

Example prompts:

“Write an SEO-friendly meta description for this blog post. Keep it under 155 characters.”


“Suggest 5 long-tail keywords to include in a blog post about ‘reputation management software'”


“Generate alt text for these 5 product images based on the product name and description.”

Tip: Use Semrush to identify competitors and their acquisition strategies.

Using ChatGPT in your marketing workflows isn’t cheating: it’s working smarter.

The best marketers aren’t just using AI to push out more content faster, they’re finding ways to get more done and provide more value to their audience.

Use the tips and prompts outlined above to take your marketing to the next level with the help of AI and ChatGPT.

Have you found other ways to streamline your marketing efforts with ChatGPT?

Send us a message at team@thegrowthbulletin.com to tell us more.

About the author

Boris Mustapic is a content marketing consultant with over a decade of experience in the digital marketing industry. He specializes in helping B2B SaaS companies drive growth through strategic, product-led content marketing.

About the author

Boris Mustapic is a content marketing consultant with over a decade of experience in the digital marketing industry. He specializes in helping B2B SaaS companies drive growth through strategic, product-led content marketing.